How to Become a Performance Advocate

The benefits of submitting performance data for ASA members. By Jannine Story and Emme Troendle Editor’s note: Recently, ASA’s Jannine Story and Emme Troendle teamed up with Simmental producers Dr. Michael Dikeman, Sarah Jones, and Chuck Miller to explain the benefits of submitting performance data. Encouraging Thorough Data Reporting — ASA’s Performance Advocate Program The…

A System Approach to the Cattle Business

A South Carolina commercial breeder’s business plan to manage his cattle operation. By Emme Troendle “It’s like any rancher: you love it, or you don’t do it.” says Joe Davis, owner and operator of J. Davis Cattle, located outside a little South Carolina town, called Westminster, on the northwestern tip of the state. “I have…