Building Blocks of Commercial Genetic Awareness

by Lane Giess, Director of Commercial and Nontraditional Data Programs The commercial programs offered by the American Simmental Association (ASA) are an effort to provide genetic tools to the largest sector of the beef industry— the cattle operations. These efforts are supported through multiple ASA programs and the world’s most comprehensive beef genetic database. The…

How to Become a Performance Advocate

The benefits of submitting performance data for ASA members. By Jannine Story and Emme Troendle Editor’s note: Recently, ASA’s Jannine Story and Emme Troendle teamed up with Simmental producers Dr. Michael Dikeman, Sarah Jones, and Chuck Miller to explain the benefits of submitting performance data. Encouraging Thorough Data Reporting — ASA’s Performance Advocate Program The…

From the Ground Up

A performance driven South Dakota seedstock rancher builds a legacy for the next generation. By Emme Troendle When he purchased his first Simmental at the age of 12, Mike Stavick of Veblen, South Dakota, knew that he wanted to be in the cattle industry. He recalls, “Anytime I got the opportunity to work cattle growing…