Building Blocks of Commercial Genetic Awareness

by Lane Giess, Director of Commercial and Nontraditional Data Programs The commercial programs offered by the American Simmental Association (ASA) are an effort to provide genetic tools to the largest sector of the beef industry— the cattle operations. These efforts are supported through multiple ASA programs and the world’s most comprehensive beef genetic database. The…

A System Approach to the Cattle Business

A South Carolina commercial breeder’s business plan to manage his cattle operation. By Emme Troendle “It’s like any rancher: you love it, or you don’t do it.” says Joe Davis, owner and operator of J. Davis Cattle, located outside a little South Carolina town, called Westminster, on the northwestern tip of the state. “I have…