Building Blocks of Commercial Genetic Awareness

by Lane Giess, Director of Commercial and Nontraditional Data Programs The commercial programs offered by the American Simmental Association (ASA) are an effort to provide genetic tools to the largest sector of the beef industry— the cattle operations. These efforts are supported through multiple ASA programs and the world’s most comprehensive beef genetic database. The…

The IGS Feeder Profit Calculator (FPC)

Seedstock and commercial producers share their firsthand experience with ASA’s new and innovative feeder calf value prediction. By Emme Troendle and Lilly Platts What is it?  Historically, the primary limitation of valuing feeder calves has been accurately gauging the profit potential of the largest genetic group within the industry — the crossbred calf. International Genetic…