About tReg

tReg, the Register and SimTalk

ASA Publication, Inc., the official publisher of the American Simmental Association (ASA), focuses on providing quality communication to its membership and the commercial industry, including: editorial content on Association, education, science, and industry news. ASA’s two print magazines: the Register, mailed nine times annually, with a circulation of 6,000, focuses primarily on ASA’s paid membership; and SimTalk published five times annually, circulation of 40,000 plus, targets commercial users of SimGenetics.

Launched in 2013, tReg, ASA Publication’s blog, is designed to be an electronic extension to ASA’s readership, connecting with the beef industry on a larger, digital scale.

Click here to subscribe to the Register 

Click here to view the current issue of the Register

About Our Writers

Jackie Atkins

Director of Science and Education, Dr. Jackie Atkins

Jackie Atkins of Bozeman, Montana, is the Director of Science and Education at the American Simmental Association. No newcomer to the cattle industry, Atkins is a native of Mandan, North Dakota, where she was raised on a commercial cattle operation and family owned veterinary clinic. Atkins graduated with a Bachelor of Science in Veterinary Molecular Biotechnology from Montana State University, and then attended the University of Missouri where she earned a Master of Science and later a Ph.D. in Animal Science with an emphasis in Reproductive Physiology under Michael Smith, Ph.D. While attending the University of Missouri, Atkins also completed a minor in College Education. Upon completion of her education, Atkins worked as an embryologist at Progenesis Embryo Transfer of Belgrade, MT.


Lilly Brogger, Assistant Editor

Lilly Brogger of Three Forks, Montana, works in Editorial and Proofing for ASA Publications Inc. and for ASA’s DNA department. Lilly is a fifth generation Gallatin County native, and grew up with cattle, both owning her own and working for several local ranches, both commercial and registered. She is a recent graduate of Montana State University where she studied English Writing and Agricultural Business. She continues to day work for a local ranch and plays fiddle in a band while pursuing her career at ASA and passion for agricultural communications.


Emme Troendle, Assistant Editor

Emme Troendle of Belgrade, Montana, works in Editorial and Proofing for ASA Publications Inc. and ASA’s comercial herd options. Emme grew up in the Pacific Northwest raising and showing a variety of livestock through her 4-H and FFA years. She graduated with a Bachelors of English from Montana State University, and then pursued a Graduate Certificate degree in publishing from the University of Denver. After college, Emme joined the ASA team, and she pursues her love for editing, writing and Simmental cattle.

Hannah Wine

tReg Contributor, Hannah Wine

Hannah Wine of Orlean, Virginia, served as the American Simmental Association (ASA) as the Director of Youth Activities, PTP, and Media. Wine has spent much of her life involved in agriculture, owning and operating a Hereford cow-calf operation in northern Virginia. Hannah’s time with the ASA began as the American Junior Simmental Association intern in 2011. A 2010 graduate of Virginia Tech, Hannah received a Bachelor of Science in Agricultural Sciences and minors in Animal Science and International Agriculture. After college Hannah gained publication experience as a freelance writer and photographer for various breed associations and agricultural publications.

TREG contributor, Courtney Wesner

tReg contributor, Courtney Wesner

Courtney Wesner of Chalmers, Indiana, is a long time Simmental enthusiast. Courtney grew up on her family’s Simmental and SimAngus cow-calf operation in northern Indiana where she now works full-time. Wesner is a 2013 graduate of Purdue University where she received a Bachelor of Science in Animal Agribusiness. While at Purdue, Courtney was a member of a successful and nationally competitive livestock judging team. No newcomer to  the Simmental world, Wesner was an active member of the American Junior Simmental Association (AJSA) participating in numerous Regional and National Classics as a junior. Courtney’s involvement with Simmental programs has continued far beyond her membership. She has spent two summers assisting with the AJSA Youth Activities programs,  and joined ASA to assist as the Progress Through Performance shows representative, and as a  principal contributor to TREG.

Thoughts? Share them with us!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s