ASA’s Open House and Grand Opening

By Emme Troendle


ASA’s new headquarters

Reflecting on the Grand Opening, Wade Shafer, EVP said, “By all accounts, ASA’s Grand Opening and Fall Focus was a smashing success. We had great speakers, great discussion and great fellowship. A big thank you goes out to all involved. Thank you! Thank you!”



Simmental breeders, ASA staff, and Bozeman dignitaries  mill around the main floor after a tour of the new headquarters.

To kick-off the Grand Opening ceremony, ASA hosted tours of the new headquarters all day. One mile down the road from the original   headquarters constructed in 1974, the new facility is a combination of modern-industrial and old-fashioned Western style. Tours included the three floors of the new building, highlighting on the new Board Room with the stained glass window from the old headquarters, the work spaces for ASA and ASA Publication staff, finishing on the top floor looking out at the view of the Bridger Mountains.



The ceremonial ribbon cutting officially opened the ASA headquarters. Past Executive Secretary, Don Vaniman, and Executive Vice President, Dr. Earl Peterson, shared humorous memories of the beginning years of ASA, and current EVP Shafer welcomed the crowd with funny ASA moments. Bruce Holmquist, General Manager of the Canadian Simmental Association (CSA), gifted ASA with Bernie J Brown’s “Simmental Country” print, celebrating the longstanding relationship between the CSA and ASA. A pulled-beef barbeque with live music from local violinist Lilly Brogger and other festivities followed the ribbon cutting.


Lilly Brogger, Violinist



The following days, ASA members, commercial cattlemen, and staff gathered for a combined-weekend educational symposium and ASA board meeting. The title of the Fall Focus 2016 was “Teaming Technology with Tradition” and featured a distinguished panel of speakers focusing on tying the tradition of breeding and raising seedstock cattle with the new available technologies. Trailing the educational portion of the schedule, Chairman Dale Miller convened an open Board meeting, and participants took advantage of the opportunity to listen and interact with board members and ASA staff on a wide range of subjects.



View from the ASA headquarters