Inspiration through Education with Dr. Bert Moore
Teaching from chalkboard to ringside
By Courtney Wesner
Bert Moore, Ph.D., has always inspired. A true educator at heart, Moore has spent his adult life teaching the next generation of animal scientists at North Dakota State University (NDSU) in Fargo. His newly contracted position as an American Simmental Association (ASA) Field Representative has allowed the retired Moore to continue educating the livestock industry about science and to aid the Simmental membership located within 350 miles of Elkhorn, Nebraska, in marketing their SimGenetics. Moore says it best, “I have been an educator my whole life. As a judging team coach for 40 years, I dealt in teaching students the art and valuable skill of visual appraisal .With the science and technology now available to breeders the potential for profit in the beef industry is greater than ever. I believe in utilizing these tools as well and taking a science based approach to selection. It is my personal goal to continue to educate on these topics to the ASA membership.”
The recently rejuvenated ASA Field Representative program is a more localized program based on members’ advertising dollars through promotion with ASA publications. In his role as an ASA Field Representative, Moore will be available to attend SimGenetics sales and events. Moore will put his in-depth knowledge of the cattle industry and willingness to help to use through the aid and education of ASA members, with the overriding goal of successfully marketing their Simmental and Simmental-influenced genetics.
Moore was born and raised a cattleman on a general crop and livestock farm in the heart of the Corn Belt. There his family raised all classes of livestock, big to small, from Shorthorn cattle to chickens. Moore commented, “It was on the family farm in Iowa that I first developed my passion for livestock. Dad was a very good and talented livestock man; he taught me the ropes of general care, husbandry, and responsibility. It was throughout my childhood years that I was also first exposed to 4-H, FFA, and that story. I graduated from high school, went to Iowa State, became a member of the livestock judging team, was exposed to great livestock mentors, and the rest is history.”
“The rest” for Moore has been more than just humble history. Moore continued on the path of a great agricultural leader graduating with a Bachelor of Science while at Iowa State University. Upon graduation he then attended graduate school at NDSU, where he earned a Master of Science and the title of Doctor of Philosophy. After finishing graduate school, Moore began as a full-time Animal Science instructor and the coach of the livestock judging team. “When I decided on attending NDSU for grad school I had full intentions of being there for just a couple years. When they offered me a job it took little deliberation on my part, accepting. The quality of students and the values of the people at NDSU was always something that I wanted to surround myself with. I can recall at least five graduates from this wonderful pool of people that are active members and integral pieces of the ASA. Dr. Wade Shafer, Jeff Thomas, and Luke Keller to name a few,” commented Moore.
Moore’s livestock prowess has not been limited to a classroom in Fargo. In the early 1970s NDSU developed a registered Simmental herd, where he was responsible for sire selection and the development of breeding strategies.
Moore has judged all species of meat animals in over 20 states and four Canadian provinces. After 40 years of coaching and teaching, Moore retired from NDSU and upon retirement took a job with the American Shorthorn Association as the Executive Secretary/Treasurer in January of 2009. He held the top position within the Association for four and a half years. “Working for the Shorthorn Association gave me a good feel for the inner workings of a breed association. This definitely carries over to my job with the ASA, giving me a leg up of how to be a valuable contributor to a breed’s particular direction and perpetuation” said Moore.
An unprecedented amount of experience teaching, researching, learning, and working within the livestock industry is just the surface of what Moore brings to the table at the ASA. His extensive contacts, large network of producers, countless lifelong industry friends, eye for visual appraisal, and a brilliant science mind prove to be very valuable assets to the Simmental membership. “It is very clear that the Simmental breed is not only intent on making a significant contribution to the commercial industry, but intent on becoming a mainstay in the purebred seedstock industry. The ASA has always been a leader in its plan and thinking and in my mind this makes them very unique. I am excited to be a part of this” said Moore.
“My goals as an American Simmental Association field representative are fairly simple. I strive to be an informational source, a place that breeders can go when they have questions. This required me learning as much as I could about the breed and current pedigrees; I continue learning daily. I know a lot of people through all of this and I hope to give breeders a confident place to go for help with networking and marketing genetics at the highest degree. Lastly I hope to be an ambassador for the breed and it’s science roots,” Moore said. Moore continues to not only serve as an educator, but an inspiration for the ASA membership. His intent on spreading knowledge to propel the Simmental breed to the next level will not go unnoticed by breeders and Simmental enthusiasts across the nation.
Moore can be contacted at 701.541.5035 or by email, firstname.lastname@example.org. For details about ASA publication advertising, contact National Ad Sales Coordinator, Nancy Chesterfield at 406.587.2778 or by email, email@example.com.